The success of your website is resting on its user experience (UX). You can have a gorgeous website, but if your customers don’t know how to use it then all you’re left with is a frustrated audience. There are millions of website on the Internet, but not all are successful. In this post, we will review what makes a website successful through user experience (UX).
Why Does User Experience (UX) Matter?
UX is the most important factor when designing your website. UX puts your customers’ preferences at the center of the design to build an engaging website that they will love. The better experience your user has, the longer they will stay and the more likely they will share their positive experience with others. Don’t take our word for it, listen to what real users had to say:
- 52 percent of users say a bad mobile experience makes them less likely to engage with the company in the future
- If content is not properly optimized, 79 percent of users will leave the respective page and search for another site to complete the task
- 71 percent of online publishers claim “well-formed mobile content” significantly boosts user engagement
Want to improve your user experience and develop loyal customers that keep returning to you for more? If your answer is yes, then start implementing these four UX techniques every successful website must have.
Four elements every website needs
- The Problem: Your visitors can’t easily find what they need or complete an action on your website
- The Solution: Consistent, easy to navigate menus and uncluttered headers that provide information quickly from a 5-second scan
Solid Visual Design:
- The Problem: The design deviates too far from best practices and standards that confuse and irritate your audience. They don’t know where to click because it’s too different from most websites they visit on a daily basis.
- The Solution: Make your customers feel comfortable by adhering to best practice standards. Find a balance between visual creativity and implementing the proper usability principles. There should always be meaning and an explanation behind every decision made in the design process.
Effective Call to Actions:
- The Problem: Your users get lost in your pages and don’t know where to go or what to do next. Unable to find a clear path, they leave your site and never return.
- The Solution: Every page on a website needs to have a defined purpose. If the purpose is to sell a product, then the user needs to know they should purchase the product. If the purpose is to provide free resources or articles, then the users need to be told how to access the articles. Give users the next step either through clear navigation or a compelling call to action button.
- The Problem: You either don’t have a mobile website or it isn’t responsive to meet the demands of the growing number of devices on the market. Your users can’t read your website on their phone because the print is so tiny and they can’t click the miniature buttons, so the leave and never return.
- The Solution: Get a responsive website that adjusts to the content design based on the screen size. No device is left out in the cold. Your website looks beautiful and is easy to use on all devices, phones, tablets, or desktops.
Your next step toward greatness:
Don’t leave your audience confused about how to access information on your site. Experienced designers know what works and what will not. Successful website design is a balance between visual creativity and implementing the proper usability principles. Behind every design decision, there should ALWAYS be a well-thought out strategy. Consider working with a professional designer to guide you through this process.
For now, take a moment today to ask your self some hard questions. Is your website successful? If so…wonderful! How can you improve your website to really wow your customers? If not…what can you implement today to improve how users experience your website?
If you have any questions, shout them out in the comments below. Your website doesn’t have to be scary when you have an industry friend to guide you in this journey and a community to lean on for support.
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