Rebrand: Karyn Johnson Photography

Apr 2017 | Crafted Marks

Karyn is the talented owner of Karyn Johnson Photography who recently moved from Hampton Roads, Virginia all the way to Louisville, KY. Ready to work with brides in her new community, Karyn sought my help to rebuild a brand that would communicate a photographic style that is lovely, inviting and natural.

Project Goals:

  • Unify brand image
  • Create efficient client workflows
  • Showcase high-end photography portfolio
  • Highlight Karyn’s quirky and fun-loving style

The Logo Design:

The logo style for Karyn Johnson Photography is a hand-drawn custom letterings that mix feminine script and masculine letters in all caps. The lettering was a strategic decision to communicate Karyn’s quirkiness and unique wedding photography style. This rebranding project also included a secondary logo with a rustic leaf wreath and Karyn’s new business location.

In our market research, we discovered Karyn’s new community in Louisville, KY has a strong population of young adults ages 21-34. With the understanding that many of Karyn’s brides will be younger than the national average, we strategically designed Karyn’s brand to have a lot of life, color, and youthfulness. Take a peek at Karyn Johnson Photography’s rebrand below!

The Website Design:

The largest hurdle in this rebranding project was moving Karyn’s website from Squarespace to WordPress. There are many pros and cons to each of these website platforms…we’ll discuss that in another post later…we decided that WordPress was the best-suited platform for Karyn’s needs business and personal needs.

There are so many wonderful features about Karyn Johnson Photography’s new website! Here are few of my favorite design features:

The Karyn Johnson Photography website design is responsive for any device size and achieves Karyn’s business and branding goals!

List of services in this rebranding project:

  • Logo redesign
    • Primary and secondary logo design
    • Custom logo for lifestyle blog
    • Mood board
  • Branding kit
    • Social media templates
    • Engagement session magazine design
  • Website redesign
    • Build on WordPress & ProPhoto
    • Migrated from Squarespace

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