Luxury D.C. Wedding Photographer Branding and Website

At the core of the brand refresh was the creation of a custom logo frame paired with a stylish script monogram submark. This unique combination delivered an air of exclusivity and a personal touch, instantly communicating the luxury and personalized experience offered to couples on their wedding day.

Mark Brand Boutique took the brand identity further by designing a custom-drawn toile illustration. This signature piece of artwork intricately wove together personal and sentimental elements significant to Dani White Photography, including iconic landmarks of Washington D.C., the delicate Flowering Dogwood symbolizing Virginia's heritage, and the state bird, the Cardinal. This level of customized detail is a hallmark found in high-end wedding stationery, which fortifies the brand's luxury essence.

Additionally, a key component of this branding project was constructing a fully custom website to showcase Dani White Photography's prestigious wedding portfolio. The website was tailored to highlight the photographer's body of work while offering an intuitive and engaging user experience that aligns with the expectations of clients looking for top-tier wedding photography services.