Aleen Floral Design

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Project Overview

Aleen Floral Design is a creative floral design company that specializes in artistic floral arrangements for weddings and special events in Williamsburg, VA, and the greater Hampton Roads region. Karen Roa, the founder, and designer executes stunning floral artistry. For this project, we wanted the photography of the floral pieces to speak for themselves. To accomplish this, the marketing pieces were designed with simplicity to allow the floral artistry to emerge as a centerpiece of the overall design.

  • Position brand in a high-end market
  • Simplify design and branding
  • Build a cohesive style and elegance
  • Add a blogging platform to the website


Photo Credits: Micheal & Carina, Kylie Martin Photography

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