Your about page should establish a relationship with your customers. When a user visits your about page they are really asking themselves, “can I trust you?”
Today’s post will cover how to answer the trust question and provide five steps to design a results-driven about page on your website.
- Give a history & answer “why you?”
- Provide location and photos
- Include your hours of service
- Add links to your policies or FAQ’s
- Provide contact details and links
No.1 Give a History & “Answer Why You?”
Users want to know your story, so provide a nice summary of your history and qualifications. Mentioning the size of your company can help users determine if you are the right fit.
Above all, you must answer the most important question in your visitors mind, “why you?” How are you different from other providers and what do you offer your customers that’s unique and valuable?
Read Writing for the Web for tips on writing a winning short background of your company.
No.2 Location and Photos
Include your business location and photos of your office, business, or storefront to establish your credibility. Users may feel you have something to hide by not sharing your geographic location.
Overcome any client hesitations by sharing what it’s like behind the scenes of your business and where they can find you.
No.3 Hours of Service
Set expectations with your customers so they know when they can contact you. If your business operates across different time zones, communicating your normal hours of operation will eliminate any assumptions that you are unresponsive or untrustworthy.
No.4 Policies or FAQ’s
After reading about your company, it is likely that your users have some more questions. Don’t make visitors search for the answers. Instead, provide links to your general policies and frequently asked questions.
The ultimate goal is to provide users the information they want and need upfront and easily.
No.5 Contact Details & Links
Contact information isn’t just for the contact page. If a user wants’s to know about you, chances are they want to speak or interact with you too.
Provide users your contact information, social media links, and a link to your contact form. Providing these links in accessible areas will increase the likelihood of getting a quality lead in your inbox.
The bottom line
If you want more of your website visitors to get in touch with you then be sure to try the following about page tips:
- Give a history & answer “why you?”
- Provide location and photos
- Include your hours of service
- Add links to your policies or FAQ’s
- Provide contact details and links
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