Consumers are willing to pay a premium price for products/services from a company with high brand value (a.k.a brand equity). So what’s your brand worth to your customers; do you have any value? In today’s post, we will cover: What’s included in a...
Using your logo consistently and frequently forms a recognizable and memorable visual identity. But what happens when you have to stretch, crop or resize your logo to fit? The answer: you are damaging your visual identity. Today we are going to talk about how you can...
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