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5 Reasons to add an Email Marketing Program for your Photography Business

Consistent, clear communication is key to a success brand and business. An email marketing program is a great tool to create that key communication in your business.

Todays posts will cover 5 reasons to add an email marketing program for your photography business:

  1. Engage & connect with customers on a personal level
  2. Build up a brand-loyal customers
  3. Effective method of client communication
  4. Increase sales and lead potential
  5. It’s not as expensive or difficult as you think

Engage & connect with customers on a personal level

Customers crave connection with people and yes, even businesses. Customers want to feel heard and understood by the brands they choose to spend their money on.

Small businesses should strive to engage and connect with each of their customers on a personal level.

An easy way engage with your customers is through an email marketing program. Sending your customers help information on the topics they care about can build a strong brand connection.

Build up a brand-loyal customers

When you engage with customers on a personal level, you can build up a brand-loyal customer base. These are the qualities of a brand-loyal customer:

  • More likely to recommend your business to friends and family
  • More likely to become repeat customers
  • Consistent in their purchase frequency/quantity
  • Less influenced by price
  • More likely to understand and advocate for your brand’s value

With a list like that, it’s a no brainer why any small business would want to find brand loyal customers. Customers are loyal to businesses that they feel personally connected to on a consistent basis.

One way to connect with your customers on a consistent basis is an email marketing program.

Effective method of client communication

Many businesses shy away from implementing an email marketing program because they don’t want to seem spammy or pushy. It’s true, to the wrong audience, an email marketing campaign will be “spammy” or “junk mail,” but to the right audience an email marketing campaign can be a strong method of client communication.

In fact, an email marketing program may be your most direct line of communication with your customers. The information you share is landing directly into the hands, eyes, and mind of your most valuable customer group. This opportunity greatly outweighs the risks of seeming “spammy.”

Increase sales and lead potential

To the wrong audience an email about your new products or service will likely get delete BUT to the right audience, your customers will find value in the information you personally send them.

When done correctly, email marketing programs increase sales and new lead potential. These email programs will lead your customers to action and may even encourage them to share the news with friends and family.

It’s not as expensive or difficult as you think

Thanks to all the technology and resources, creating an email marketing program is not expensive or difficult.

Most email marketing software programs offer free trials or free accounts for smaller based businesses. This is a perfect way to test out each platform to see which one fits for you.

Some email marketing software programs are easier to setup than others. Checkout our post on MailChimp Vs. Flodesk for a recommendation on the best email marketing platform for your photography business.

Bottom line, cost or difficulty is no excuse. You CAN build a strong brand with a email marketing program.

The bottomline- if you want to grow your business, then try adding an email marketing program.

Creating an email marketing program is very beneficial to businesses. In this post we outline and explained these 5 key reasons to add an email marketing program to your photography business today:

  1. Engage & connect with customers on a personal level
  2. Build up a brand-loyal customers
  3. Effective method of client communication
  4. Increase sales and lead potential
  5. It’s not as expensive or difficult as you think

More posts on email marketing:

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